Make Sure We Can Hear You
The economic situation remains critical for business and whilst it is understandable that most companies are battening down the hatches against the raging storm it is imperative that PR and marketing remains a primary focus.
Sadly, too many businesses view PR as a luxury especially when times are hard and money is spread to its limits but how is a company expected to compete with its competitors if its voice can not be heard above the storm?
Good PR complements marketing and when structured correctly it can cut down on expensive advertising.
It is never a good policy to view PR as a luxury it should always feature high on the agenda for all businesses regardless of their size.
Well structured PR helps to build brand awareness, targets audiences and when managed correctly helps to reduce marketing budgets.
Businesses that fail to give credence to the importance of PR fail to have their voice heard.