Could You Be Breaking The Law?
Marketing and Public Relations have a lot of synergy with each other and the relationship between the two is often positive and harmonious. However, be warned it isn't all plain sailing as both have to be handled very differently.
Practitioners of both PR and Marketing have to have knowledge of the laws applicable to their field of expertise; these can be complex and extensive.
Businesses that assign either Public Relations or Marketing duties to unqualified staff are seriously running the risk of damaging their reputation and even laying themselves open to prosecution.
Sadly, too many small business owners try to keep cost down by delegating duties to willing staff rather than thinking about the bigger picture and the negative impact on their business if things go badly wrong.